Marketing Analytics and Data Science West 2020
Join the New Business Power Team: Data Science, Marketing Analytics, and Insights. Over the course of three days, discover the infinite possibilities that emerge when data science, marketing analytics, insights, and marketing executives break down silos and work together to drive bottom line impact across an organization.
Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.
All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.
B2B MARKETING & ANALYTICS: B2B marketing and analytics is a whole different ballgame than B2C. Understand the distinction. Get the leg up you need.
ANALYTICS: From Web analytics to predictive, making informed business decisions is key to gaining insights and achieving a meaningful path forward.
BUILDING TEAMS & SOURCING TALENT: Finding the right skillset in a candidate while keeping current employees' skillsets fresh is essential to building, scaling and strategizing teams. Learn the fundamentals needed for raising your dream team.
MARTECH: Capture best practices and see successful MarTech stacks that increase ROI and smartly use marketing dollars.
ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: Witness cutting-edge, real-world examples of AI and ML and see how they can enhance your business’ bottom line.
LIFECYCLE MARKETING: A consumer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value.
Upcoming AI & ML Events Newsletter
Monthly to your email. No spam. Trusted by AI & ML experts.
Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author
Chief Measurement Evangelist, Google
Dr. Poppy Crum
Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories
Dr. Kirk Borne
Principal Data Scientist, Data Science Fellow, and Executive Advisor, Booz Allen Hamilton
Sr. Data Scientist, Squarespace
Data Scientist, Trulioo
Founder, Brooklyn Data Co.
Director of Audience Development, WIRED
Senior Manager, Genentech
Founder, CEO and Chairman, Mobilewalla
Director of Business Intelligence & Advanced Analytics, Inspire Brands
Data Scientist, Zillow
Marketing Analytics Director, Life Extension
Chief Data & Chief Science Officer, Understood.org
Co-Founder, in4mation insights
Ph.D., Adjunct Professor and Sr. Director, Northeastern University/Anodot
VP, Data Science, Plated
Manager of Product Management - Customer Data, Nordstrom
Principal Data Scientist Manager, Microsoft
Head of Growth Analytics, Data Science and Business Intelligence, Pinterest
Customer Insights Advanced Analytics Manager, Peapod Digital Labs
Global Head of Marketing Sciences at WhatsApp, WhatsApp, a Facebook Company
Senior Data Science Manager, Vrbo, Expedia Group
Marketing Analytics Team Lead, Atlassian
Marketing Analytics Director, Grove Collaborative
Sr. Data Scientist, Rue Gilt Groupe
Americas Insights Manager, Marketing Solutions, LinkedIn
Senior Research Manager, IBM
Manager of Data Science, Life Extension
Data Science and Analytics Leader, Cisco
President, ERDM Corp
Data Scientist, Pinterest
Director - Business Analytics, Rue La La
CEO and Co-Founder, Spokeo
VP, Global Strategy & Insights, Brandwatch
Former Data Science and Optimization - Marketing Analytics, Uber
Sr. Director, Applied Analytics, Enterprise Business Intelligence, Comcast/Freewheel
Data Science Manager, Growth and Traffic, Airbnb
Senior Analytics Manager, Bombas
Chloe Yuyuan Liu
Sr. Director of Analytics, The Athletic
Chair of Gas Committee, EFET
Director of Data & Analytics, Bombas
Director of Customer Insight, Bombas
Manager of Organizational Performance, The Trevor Project
SVP CRM, Corporate Marketing Analytics & Innovation Insights, Estee Lauder
Director of Audience Development, WIRED
Data Science Manager, Reddit