Marketing Analytics and Data Science West San Francisco 2020

July 28 - 30, 2020
Artificial Intelligence Machine Learning Data Analytics Data Science

Join the New Business Power Team: Data Science, Marketing Analytics, and Insights. Over the course of three days, discover the infinite possibilities that emerge when data science, marketing analytics, insights, and marketing executives break down silos and work together to drive bottom line impact across an organization.

Every business recognizes that customer data is critical to growth. But it’s not enough to just collect and analyze data. Winning organizations are those that seamlessly embed data, analytics, & insights into the fabric of the organizations’ decision-making process.

All sessions and speakers at MADS: Marketing Analytics & Data Science focus on three core principles: Best practices for ensuring synergy between data science and analytics; hacks to ensure a data-driven mindset is embedded into your organizational culture, and proven strategies for enhancing the value of impact in the overall organization.

Core Topics

B2B MARKETING & ANALYTICS: B2B marketing and analytics is a whole different ballgame than B2C. Understand the distinction. Get the leg up you need.

ANALYTICS: From Web analytics to predictive, making informed business decisions is key to gaining insights and achieving a meaningful path forward.

BUILDING TEAMS & SOURCING TALENT: Finding the right skillset in a candidate while keeping current employees' skillsets fresh is essential to building, scaling and strategizing teams. Learn the fundamentals needed for raising your dream team.

MARTECH: Capture best practices and see successful MarTech stacks that increase ROI and smartly use marketing dollars.

ARTIFICIAL INTELLIGENCE AND MACHINE LEARNING: Witness cutting-edge, real-world examples of AI and ML and see how they can enhance your business’ bottom line.

LIFECYCLE MARKETING: A consumer's journey from a prospect to converting to becoming an advocate is an intricate process. Master all you need to know and elevate your customer’s lifetime value.

Marketing Analytics and Data Science West San Francisco 2020
Marketing Analytics and Data Science West San Francisco 2020

Speakers

Avinash Kaushik

Avinash Kaushik

Digital Marketing Evangelist, Blogger and Author of Web Analytics 2.0 and Web Analytics: An Hour a Day, Author

Neil Hoyne

Neil Hoyne

Chief Measurement Evangelist, Google

Dr. Poppy Crum

Dr. Poppy Crum

Neuroscientist, Technologist and Chief Scientist, Dolby Laboratories

Dr. Kirk Borne

Dr. Kirk Borne

Principal Data Scientist, Data Science Fellow, and Executive Advisor, Booz Allen Hamilton

Omar Abboud

Omar Abboud

Sr. Data Scientist, Squarespace

Maria Abrar

Maria Abrar

Data Scientist, Trulioo

Scott Breitenother

Scott Breitenother

Founder, Brooklyn Data Co.

Indu Chandrasekha

Indu Chandrasekha

Director of Audience Development, WIRED

Alice Chung

Alice Chung

Senior Manager, Genentech

Anindya Datta

Anindya Datta

Founder, CEO and Chairman, Mobilewalla

Patrick Dogan

Patrick Dogan

Director of Business Intelligence & Advanced Analytics, Inspire Brands

Forrest Dougan

Forrest Dougan

Data Scientist, Zillow

Tom Dougherty

Tom Dougherty

Marketing Analytics Director, Life Extension

Haftan Eckholdt

Haftan Eckholdt

Chief Data & Chief Science Officer, Understood.org

Mark Garratt

Mark Garratt

Co-Founder, in4mation insights

Matt Goodwin

Matt Goodwin

Ph.D., Adjunct Professor and Sr. Director, Northeastern University/Anodot

Daniel Gremmell

Daniel Gremmell

VP, Data Science, Plated

Turner Gutmann

Turner Gutmann

Manager of Product Management - Customer Data, Nordstrom

John Hoegger

John Hoegger

Principal Data Scientist Manager, Microsoft

Romit Jadhwani

Romit Jadhwani

Head of Growth Analytics, Data Science and Business Intelligence, Pinterest

Charles Janini

Charles Janini

Customer Insights Advanced Analytics Manager, Peapod Digital Labs

Vijay Jayanti

Vijay Jayanti

Global Head of Marketing Sciences at WhatsApp, WhatsApp, a Facebook Company

Wenjun Ke

Wenjun Ke

Senior Data Science Manager, Vrbo, Expedia Group

Raunak Kumar

Raunak Kumar

Marketing Analytics Team Lead, Atlassian

Cherry Lin

Cherry Lin

Marketing Analytics Director, Grove Collaborative

Trina Maitra

Trina Maitra

Sr. Data Scientist, Rue Gilt Groupe

Lacey Miyazaki

Lacey Miyazaki

Americas Insights Manager, Marketing Solutions, LinkedIn

James Newswanger

James Newswanger

Senior Research Manager, IBM

Douglas Pestana

Douglas Pestana

Manager of Data Science, Life Extension

Kumaran Ponnambalam

Kumaran Ponnambalam

Data Science and Analytics Leader, Cisco

Barton Poulson

Barton Poulson

Founder, datalab.cc

Ernan Roman

Ernan Roman

President, ERDM Corp

Niranjan Shetty

Niranjan Shetty

Data Scientist, Pinterest

Anu Sundaram

Anu Sundaram

Director - Business Analytics, Rue La La

Harrison Tang

Harrison Tang

CEO and Co-Founder, Spokeo

Michelle Vangel

Michelle Vangel

VP, Global Strategy & Insights, Brandwatch

Mario Vinasco

Mario Vinasco

Former Data Science and Optimization - Marketing Analytics, Uber

Chris Whitely

Chris Whitely

Sr. Director, Applied Analytics, Enterprise Business Intelligence, Comcast/Freewheel

Lilei Xu

Lilei Xu

Data Science Manager, Growth and Traffic, Airbnb

Alex Yu

Alex Yu

Senior Analytics Manager, Bombas

Sponsors

Anodot
Brandwatch
in4mation insights
Mobile Walla
Outlier
Zignal Labs

Media Partners

Big Data Group
Chief Data Officer
CTOvision.com
Data Science Central
The Data Incubator
Digital Analytics Association
Inside BigData
KDnuggets
MarTech Outlook
My Tech Mag