Generative AI for automotive USA 2024

GenAI is set to reshape the automotive landscape, offering unprecedented opportunities for innovation, and disrupting the way vehicles are designed, manufactured, and experienced.

There are now several ongoing initiatives and talks to break into and develop Generative AI, a lot of continuing bottom-up innovation - and investment in the space is rising as new automotive projects kick off. Areas where GenAI is making the greatest impact is in realizing time & cost savings, increasing R&D productivity, and fueling innovation, transforming automotive manufacturing, simulation, and vehicle design, optimizing vehicle performance, and personalizing user experiences.

However, while Generative AI has the potential to be a game-changer for the industry by revolutionizing the way automotive companies operate, the technology presents several known and unknown risks, including regulatory, ethical, data privacy, and security concerns that need to be carefully managed.

In February 2024, Automotive IQ gathered 100+ representatives from BMW Group, Bugatti Rimac, Bosch, ZF Group, Continental, Mercedes-Benz AG, Toyota Research Institute, Scania Group, Hyundai MOBIS, Audi AG, Lufthansa, Volkswagen Group, Volvo Group, Porsche AG, Stellantis, Hyundai Motor Company and other automotive giants in Frankfurt, Germany to spark new ideas, share do’s and don’ts, and give them the chance to learn what can truly be achieved by unleashing by the ground-breaking capabilities of Generative AI technologies and large language models.

We’re now giving North America’s automotive industry the opportunity get inspired by vehicle manufacturers, start-ups & innovators that have successfully implemented GenAI projects. The automotive industry is on the cusp of a major shift driven by AI innovation, a shift that will influence every stage of the value chain, from R&D to production to user experience. Don’t get left behind.