MarTech Summit Hong Kong 2021
The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:
- How will MarTech help your team tackle complexities in a digital world?
- What to consider when prioritizing new technologies & planning your MarTech roadmap?
- How do you guarantee seamless customer experience while leveraging your investment?
MarTech Summit will focus on 4 themed subjects:
Digital Transformation:
- The Role of Marketing Leaders
- New Partnerships
- Cross-Function Collaboration
- Impact of 5G, AI & IoT
- GDPR Transforms Digital Marketing
- FinTech & Blockchain
Content Marketing Strategy:
- AI & Personalisation Marketing
- Location-Based Experience
- Deliver Right Content @ Right Time
- Live Video Marketing Innovation
- Leveraging Multi-Types of Content
- Collaborations with Micro-Influencers
- Various of Social Media Tools
Data-Driven Marketing:
- Data-Driven e-Commerce Strategy
- AI & Marketing Performance
- Capitalize Disruptive Technologies
- Customer Data Optimization
- Online Data vs. Offline Experience
- Impact of Machine Learning
- Measure Marketing Outcomes
Customer Experience & Engagement:
- Chatbots & AI drive Engagement
- Customer-Centric Strategy
- Loyalty & Retention
- Omnichannel Marketing
- Managing Customer Experience with New Technologies
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Speakers
Magdalena Kotek
Chief Marketing Officer APAC, Invesco
Anna Choi
Head of Digitalization, APAC, Schindler
Rilla Roessel
Director of Marketing, APAC, Pearson
Yang Gao
VP, Marketing Technology & Operations, KLOOK
Alicia Garcia-Herrero
Chief Economist, Asia Pacific, Natixis
Neil Tan
Regional Head of Business Development, Partnerships APAC, Global Digital, HSBC
Alice Chiu
Direcor, Head of Marketing, APAC Japan, Stratasys
Eric Thain
General Manager, Brand Development, HK Express
Lieny Lang
Director, Marketing Asia, Emerson
Alex Law
Head of Marketing, foodpanda Hong Kong
Edith Wong
Chief Marketing Officer, Invest Hong Kong
Anna Rhea Teves
SEO Lead, Asia Pacific, HSBC
Eric Cheung
Group Transformation Director, Group Office, Tricor
Maybelyne Ng
Head of Marketing & Communications, Benoy
Rina Hiranand
Head of Marketing Insights & Analytics, APAC, BlackRock
Kevin Lam
Head of Brand Communications, Ronald Lu & Partners
Alex Misseri
Head of Digital Transformation & Revenues, Bluebell
Elizabeth Kwong
Head of Content Hong Kong, MoneySmart Group
Timothee Semelin
Digital Marketing, Rosewood Hotel Group
Adrian Lee
SVP, Audience Growth, South China Morning Post
Lyndon Morant
Marketing Director, Integrated Marketing Communications, Colgate
Haymans Fung
Chief Marketing Officer, Sun Life Financial
Ken Ip
Group Head of Marketing, B.S.C Group
Jonathan Wan
Director of Global Marketing, Media & Social, Japan Airlines
Aldila Septiadi
South Asia Pacific E-Business Director, L'oréal
Leslie Bailey
Managing Director, APRT, Ruby Tuesday
Christophe d'Humieres
Digital Marketing Lead, APAC, DJI
Anshul Srivastava
Digital Marketing Manager, Pro QC
Janet Wang
Digital Optimization Specialist, HSBC
Jacqueline Teo
Global Chief Digital Officer, HGC Global Communications
Alison Sainsbury
Senior Marketing Consultant, SBOS Marketing Consulting, Sitecore
Vincent Leung
Global Digital Marketing Manager, Lenzing Group
Akina Ho
Head of Digital Transformation & Innovation, Great Eagle Holdings
Widhadh Waheed
Chief Marketing Officer, CompareAsia Group
Ludmilla Veloso
VP of Operations, Meitu, Inc
Sean Murphy
VP Marketing, Asia-Pacific, Otter Products
Dr. Inga-Lena Darkow
Advanced Business Analytics, Senior Manager Programs, BASF
Michael Yao
AVP, Digital Marketing & Data Analytics, Hong Kong Telecom
Andrew Wong
General Manager, APAC, Huuuge Games
Eduard Castell García
Global Network in Hong Kong, LaLiga
Tina Chao
Vice President, Marketing, McDonald's