MarTech Summit Hong Kong 2021

December 8 - 9, 2021
Artificial IntelligenceMachine LearningData AnalyticsBlockchainCustomer ExperienceChatbotsIoTAutomationDigital TransformationPrivacy5G

The digital revolution has urged brands and advertisers to reshape the way they connect and engage with customers regionally and globally. At the same time, MarTech innovation through the likes of Data Analytics, AI, Machine Learning, Automation and the use of chatbots to enhance customer experience is growing at an unprecedentedly speed. At the summit you will find out:

  • How will MarTech help your team tackle complexities in a digital world?
  • What to consider when prioritizing new technologies & planning your MarTech roadmap?
  • How do you guarantee seamless customer experience while leveraging your investment?

MarTech Summit will focus on 4 themed subjects:

Digital Transformation:

  • The Role of Marketing Leaders
  • New Partnerships
  • Cross-Function Collaboration
  • Impact of 5G, AI & IoT
  • GDPR Transforms Digital Marketing
  • FinTech & Blockchain

Content Marketing Strategy:

  • AI & Personalisation Marketing
  • Location-Based Experience
  • Deliver Right Content @ Right Time
  • Live Video Marketing Innovation
  • Leveraging Multi-Types of Content
  • Collaborations with Micro-Influencers
  • Various of Social Media Tools

Data-Driven Marketing:

  • Data-Driven e-Commerce Strategy
  • AI & Marketing Performance
  • Capitalize Disruptive Technologies
  • Customer Data Optimization
  • Online Data vs. Offline Experience
  • Impact of Machine Learning
  • Measure Marketing Outcomes

Customer Experience & Engagement:

  • Chatbots & AI drive Engagement
  • Customer-Centric Strategy
  • Loyalty & Retention
  • Omnichannel Marketing
  • Managing Customer Experience with New Technologies
MarTech Summit Hong Kong 2021

Speakers

Magdalena Kotek

Magdalena Kotek

Chief Marketing Officer APAC, Invesco

Anna Choi

Anna Choi

Head of Digitalization, APAC, Schindler

Rilla Roessel

Rilla Roessel

Director of Marketing, APAC, Pearson

Yang Gao

Yang Gao

VP, Marketing Technology & Operations, KLOOK

Alicia Garcia-Herrero

Alicia Garcia-Herrero

Chief Economist, Asia Pacific, Natixis

Neil Tan

Neil Tan

Regional Head of Business Development, Partnerships APAC, Global Digital, HSBC

Alice Chiu

Alice Chiu

Direcor, Head of Marketing, APAC Japan, Stratasys

Eric Thain

Eric Thain

General Manager, Brand Development, HK Express

Lieny Lang

Lieny Lang

Director, Marketing Asia, Emerson

Alex Law

Alex Law

Head of Marketing, ​foodpanda Hong Kong

Edith Wong

Edith Wong

Chief Marketing Officer, Invest Hong Kong

Anna Rhea Teves

Anna Rhea Teves

SEO Lead, Asia Pacific, HSBC

Eric Cheung

Eric Cheung

Group Transformation Director, Group Office, Tricor

Maybelyne Ng

Maybelyne Ng

Head of Marketing & Communications, Benoy

Rina Hiranand

Rina Hiranand

Head of Marketing Insights & Analytics, APAC, BlackRock

Kevin Lam

Kevin Lam

Head of Brand Communications, Ronald Lu & Partners

Alex Misseri

Alex Misseri

Head of Digital Transformation & Revenues, Bluebell

Elizabeth Kwong

Elizabeth Kwong

Head of Content Hong Kong, MoneySmart Group

Timothee Semelin

Timothee Semelin

Digital Marketing, ​Rosewood Hotel Group

Adrian Lee

Adrian Lee

SVP, Audience Growth, South China Morning Post

LM

Lyndon Morant

Marketing Director, Integrated Marketing Communications, Colgate

Haymans Fung

Haymans Fung

Chief Marketing Officer, Sun Life Financial

Ken Ip

Ken Ip

Group Head of Marketing, B.S.C Group

Jonathan Wan

Jonathan Wan

Director of Global Marketing, Media & Social, Japan Airlines

Aldila Septiadi

Aldila Septiadi

South Asia Pacific E-Business Director, L'oréal

Leslie Bailey

Leslie Bailey

Managing Director, APRT, Ruby Tuesday

Cd

Christophe d'Humieres

Digital Marketing Lead, APAC, DJI

Anshul Srivastava

Anshul Srivastava

Digital Marketing Manager, Pro QC

Janet Wang

Janet Wang

Digital Optimization Specialist, HSBC

JT

Jacqueline Teo

Global Chief Digital Officer, HGC Global Communications

Alison Sainsbury

Alison Sainsbury

Senior Marketing Consultant, SBOS Marketing Consulting, Sitecore

Vincent Leung

Vincent Leung

Global Digital Marketing Manager, Lenzing Group

Akina Ho

Akina Ho

Head of Digital Transformation & Innovation, Great Eagle Holdings

Widhadh Waheed

Widhadh Waheed

Chief Marketing Officer, CompareAsia Group

Ludmilla Veloso

Ludmilla Veloso

VP of Operations, Meitu, Inc

Sean Murphy

Sean Murphy

VP Marketing, Asia-Pacific, Otter Products

Dr. Inga-Lena Darkow

Dr. Inga-Lena Darkow

Advanced Business Analytics, Senior Manager Programs, BASF

MY

Michael Yao

AVP, Digital Marketing & Data Analytics, Hong Kong Telecom

Andrew Wong

Andrew Wong

General Manager, APAC, Huuuge Games

Eduard Castell García

Eduard Castell García

Global Network in Hong Kong, LaLiga

Tina Chao

Tina Chao

Vice President, Marketing, McDonald's

Location

See Also

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